{"id":13089,"date":"2026-03-03T10:10:33","date_gmt":"2026-03-03T10:10:33","guid":{"rendered":"https:\/\/k.mylittlehome.com.sa\/?p=13089"},"modified":"2026-03-03T10:11:15","modified_gmt":"2026-03-03T10:11:15","slug":"client-showcase-haribo-happy-world-and-kingsmen-agency","status":"publish","type":"post","link":"https:\/\/k.mylittlehome.com.sa\/?p=13089","title":{"rendered":"Client Showcase: HARIBO Happy World and Kingsmen Agency"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">HARIBO Happy World is a colourful celebration of the HARIBO sweet we all know and love. Located in Dubai (at the Dubai Festival City Mall), this new store offers something tangible for children: play zones, a bear-themed cafe and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understandably, the Happy World owners needed a marketing agency to assist their venture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kingsmen Agency was chosen, and we quickly set about ensuring the brand would make a splash in Dubai\u2019s competitive market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the article to follow, we\u2019ll showcase the work we delivered and the tasks we were entrusted with.<\/span><\/p>\n<h2><b>1: Creating new Digital Accounts for HARIBO\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Kingsmen team were responsible for setting up &#8211; and managing &#8211; the following accounts:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Business Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ad Account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Pixel installation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Pixel Events configuration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Catalogue setup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapchat account<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The goal? To deliver measurable marketing results. At Kingsmen, we have PPC and SEO experts on our team to give you a meaningful return on your spend.<\/span><\/p>\n<h2><b>2: Solidifying the Brand Identity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">HARIBO Happy World has a brand identity in place. Instead of tinkering with it, we set about solidifying what the rules were. In short, what shouldn\u2019t ever be changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We delivered a structured brand guideline pack with a few of the following details in mind:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our brand guidelines looked at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo placement rules<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spacing requirements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colour palette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typography (VAG Rounded usage)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goldbear do\u2019s and don\u2019ts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Packaging do\u2019s and don\u2019ts\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>3: Delivering Campaign\/Promotional Designs<\/b><\/h2>\n<h3><b>New Year\u2019s Eve Offer<\/b><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13090\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-2-722x1024.jpg\" alt=\"\" width=\"461\" height=\"654\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-2-722x1024.jpg 722w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-2-212x300.jpg 212w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-2-768x1089.jpg 768w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-2-1083x1536.jpg 1083w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-2.jpg 1128w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-13091\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/2026-packages-722x1024.jpg\" alt=\"\" width=\"461\" height=\"654\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/2026-packages-722x1024.jpg 722w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/2026-packages-212x300.jpg 212w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/2026-packages-768x1089.jpg 768w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/2026-packages-1083x1536.jpg 1083w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/2026-packages.jpg 1128w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We designed a bold NYE flyer that retained the signature playful tone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The layout was simple, colourful and easy to read \u2014 ideal for both print and digital.<\/span><\/p>\n<h3><b>Birthday Invitations<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13093\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-3.png\" alt=\"\" width=\"367\" height=\"521\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-3.png 559w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-3-211x300.png 211w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A birthday at HARIBO Happy World is a big deal. For this birthday template, we wanted Goldbear front and centre, with balloons, birthday presents and other embellishments occupying the corners of the page.\u00a0<\/span><\/p>\n<h3><b>Birthday Party Leaflets<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13094\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-4-1024x724.jpg\" alt=\"\" width=\"656\" height=\"464\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-4-1024x724.jpg 1024w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-4-300x212.jpg 300w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-4-768x543.jpg 768w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-4-1536x1086.jpg 1536w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-4.jpg 1600w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<h2><b>4: Designing In-Store &amp; Display Materials<\/b><\/h2>\n<h3><b>Height Ruler Design<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13096 \" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/ruler-imags-e1772532208664-415x1024.jpg\" alt=\"\" width=\"251\" height=\"619\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/ruler-imags-e1772532208664-415x1024.jpg 415w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/ruler-imags-e1772532208664-122x300.jpg 122w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/ruler-imags-e1772532208664.jpg 465w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not every child is old enough (or \u201cbig\u201d enough) to take on the games. Like an amusement park, HARIBO Happy World uses a height ruler!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Kingsmen team was tasked with coming up with what this would look like. <\/span><\/p>\n<h2><b>5: Creating the Goldbears Caf\u00e9 Menu\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Goldbears Cafe is one of the central attractions of HARIBO Happy World.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We designed a menu to match.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The layout was simple, bright and child-friendly while remaining legible for adults.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13097\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-2.png\" alt=\"\" width=\"441\" height=\"628\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-2.png 703w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-2-211x300.png 211w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/p>\n<h2><b>6: Designing the Loyalty &amp; Rewards products<\/b><\/h2>\n<h3><b>Play\/Rewards Card<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13098\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/play-card-image.jpg\" alt=\"\" width=\"410\" height=\"524\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/play-card-image.jpg 717w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/play-card-image-235x300.jpg 235w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Loyalty\/Rewards card once again features HARIBO\u2019s famous bear. He\u2019s celebrating atop the page and peaking out from the bottom of the card on the back. The Ts and Cs are in English and Arabic and presented neatly as well.\u00a0<\/span><\/p>\n<h3><b>Loyalty Card<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13099\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-3.png\" alt=\"\" width=\"949\" height=\"645\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-3.png 1600w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-3-300x204.png 300w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-3-1024x696.png 1024w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-3-768x522.png 768w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-3-1536x1044.png 1536w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While we\u2019re at it, let\u2019s not forget the HARIBO loyalty card, dubbed a \u201cHappy Card\u201d in our design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the back, we have the stipulations of the deal: Collect 10 stickers to win a free pass at the Dubai Festival City Mall location.<\/span><\/p>\n<h2><b>7: Designing Packaging materials &amp; Labels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Because it\u2019s a physical store, HARIBO Happy World has a large number of \u201creal-world\u201d products it needs designs for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kingsmen delivered designs accordingly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Box designs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dessert boxes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drink cups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stickers and seals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product labels (including production and expiry fields)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And even uniform designs\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13100\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-labeos.jpg\" alt=\"\" width=\"1021\" height=\"370\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-labeos.jpg 1608w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-labeos-300x109.jpg 300w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-labeos-1024x371.jpg 1024w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-labeos-768x278.jpg 768w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/haribo-labeos-1536x557.jpg 1536w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Consistency was key. Every item had to feel part of the same world. In the image above, we\u2019ve got an example of one of the labels we put together.\u00a0<\/span><\/p>\n<h2><b>8: Misc.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, we\u2019ve been on hand to help HARIBO with miscellaneous designs, like this design of Goldbear celebrating Ramadan.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13101\" src=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed.jpg\" alt=\"\" width=\"449\" height=\"561\" srcset=\"https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed.jpg 1280w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-240x300.jpg 240w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-819x1024.jpg 819w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-768x960.jpg 768w, https:\/\/k.mylittlehome.com.sa\/wp-content\/uploads\/2026\/03\/unnamed-1229x1536.jpg 1229w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All in all, Kingsmen has worked closely with HARIBO, both prior to the store launching, and in the months since.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proper digital marketing foundations (Facebook Business, etc)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-world designs for the store\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing materials for digital\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strong brand identity throughout<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re launching an entertainment brand or restaurant in the UAE, reach out to us today. We can build both the digital backbone and the creative assets to support the venture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speak soon!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HARIBO Happy World is a colourful celebration of the HARIBO sweet we all know and love. Located in&#8230;<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13089","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Client Showcase: HARIBO Happy World and Kingsmen Agency - Kingsmen Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/k.mylittlehome.com.sa\/?p=13089\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Showcase: HARIBO Happy World and Kingsmen Agency - Kingsmen Agency\" \/>\n<meta property=\"og:description\" content=\"HARIBO Happy World is a colourful celebration of the HARIBO sweet we all know and love. 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